MBH is embracing social media to increase its brand awareness. With the ability to showcase innovative designs using bespoke products, whilst keeping standard product ranges at the forefront of the reader’s mind, MBH can continue to enhance communication of its branded initiatives to a continuously expanding audience.
Transparency and communication
Frank Hanna, Group Commercial Director at MBH states the reasons for adoption of multiple forms of social media, explaining the impact of this online marketing tool versus traditional methods of brand awareness. “I strongly believe that social media is about transparency and communication, allowing the reader to interact with our company at a level that has not been available in the past. We are extremely passionate about our products and we value the opinions of our specifiers, clients and customers. Online media provides us with an extra voice to communicate and respond to our evolving industry. We can instantly share beautiful imagery of buildings which utilise our products, publish relevant industry and company news, promote the use of our software downloads (BIM) and announce the launch of new products or innovations across our brands, in order to generate and encourage discussion. Our focus is to showcase the best of our business whilst interacting and engaging with our audience.
Social media strategy
An important aspect of our social media strategy is to increase our business to business interactions. MBH want to ensure that all designers are aware of who we are and the quality of our products.
Working in collaboration and addition to what our website can deliver, we want our Twitter, Linkedin and Pinterest pages to be a discussion point for architects, developers, builders merchants and self-builders, acting as a tool to receive and answer feedback. Professionals across all industries are using the internet and social media to connect people with similar passions. MBH tries to link this together by providing relevant industry information and news, whilst driving brand awareness through dialogue. The old adage of ‘all publicity is good publicity,’ whilst probably not applicable all of the time, still holds true, as we make a conscious effort to ensure our posts, shares, likes and follows are relevant, interesting and engaging to our audience. As social media grows, it becomes more relevant as the ‘go to’ archive for customers to easily keep updated. Embracing social media is important as it remains a free source of communication for companies and individuals to use, in order to interact with each other.”
Brand loyalty is a key aspect to assess an influential company, they must acquire followers in a variety of social media in order to successfully generate a loyal readership. MBH has embraced this theory, committing itself to communication in a wide variety of forms.
Using these platforms to highlight awards, publicity, innovation and products, this brick manufacturer is leading the industry in social e-commerce.
Current statistics on the use of social media can paint a picture for the future of marketing in the construction industry:
- 21% of the world’s internet population are using Twitter every month
- Pinterest ascends to the leader spot in ecommerce sharing, beating facebook by 4%.
- Pinterest is now home to 70 million users, an increase of 20 million since February 2013.
- Every second, 2 new people join LinkedIn.
- More than 2.6 million companies have LinkedIn Company Pages.
- In the last 2 years, the number of people accessing the internet via mobile phone is 818.4 million. An increase of 63%
Adaptable to change
A well-designed website and use of social media channels, is imperative to an integrated marketing strategy. MBH continues to look for enriching tactics for growth in communication.
These are just some of the reasons why MBH has embraced social media. Quoting the famous Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
