Michelmersh Brick Holdings has recently launched two newly redesigned websites for FabSpeed and Floren, representing a significant investment in how both brands communicate their expertise, product ranges, and technical credentials to the construction and design industry. The launches reflect Michelmersh’s ongoing commitment to improving digital access to information, supporting specification, and delivering a more intuitive experience for users across multiple markets.
The new FabSpeed website consolidates the entire FabSpeed product portfolio within a single, streamlined platform. Previously spread across multiple domains, the refreshed site now serves as a central destination for FabSpeed’s prefabricated building solutions, allowing users to explore the complete range of products in one place. This includes brick façade systems, Bricology habitats, prefabricated chimneys and arches, Pro-Steel soffit and lintel systems, and special-shaped bricks, all presented with clear navigation and an improved structure.
Designed with specifiers, contractors, and developers in mind, the FabSpeed website places a strong emphasis on access to detailed technical information. A new suite of downloadable brochures and supporting materials ensures users can quickly find the data they need to support early design decisions and detailed specifications. Case studies and a dedicated gallery section provide further insight into FabSpeed’s project experience, showcasing how its off-site manufactured components have been applied across a wide range of sectors and building types.
The website also introduces a comprehensive collection of policies and certifications, reinforcing FabSpeed’s commitment to quality, compliance, and best practice. By making this information more accessible, FabSpeed aims to give customers greater confidence in its products and processes, while demonstrating alignment with the highest industry standards.
Alongside the FabSpeed launch, Michelmersh has also unveiled a newly redesigned website for Floren, its European brick manufacturing operation. The Floren website has been restructured to present the factory’s brick ranges, manufacturing expertise, and technical credentials more clearly to an international audience. Improved performance, clearer content hierarchy, and enhanced mobile usability ensure the site supports users across different regions and devices with multilingual content.
Both websites have undergone a complete rebuild to meet modern digital standards. Improvements include faster load times, strengthened security, and enhanced mobile optimisation, ensuring a consistent and reliable experience across platforms. While the design and functionality have been significantly updated, careful attention has been paid to retaining all accurate product and technical information, ensuring continuity for returning users.
The redesign also aligns FabSpeed and Floren more closely with the wider Michelmersh group, creating a more consistent digital presence across its portfolio of brands. This alignment reflects Michelmersh’s broader approach to quality, transparency, and accessibility, both online and across its manufacturing operations.
The launch of the new FabSpeed and Floren websites marks a significant step in Michelmersh’s digital strategy, offering clearer, faster, and more user-friendly platforms that better meet the needs of today’s construction and design professionals.
