Bricks for Berkeley Group’s Kidbrooke Village regeneration scheme

January 16, 2017

One of the most ambitious regeneration schemes in Europe, Kidbrooke in Greenwich is at the centre of a masterplan to transform 109 hectares of derelict and deprived south-east London land into a beautiful and contemporary community environment. Berkeley Group’s attention to detail, quality products and workmanship throughout the public realm ensures that this Village will drastically distinguish itself from the site’s troubled past and launch itself into a modern, residential hot spot of high demand. Kidbrooke Village will cost £1bn to deliver and plays a large part in the Mayor of London, Sadiq Khan’s quest to improve the supply of new homes for low and middle income households. The Kidbrooke site is the first brought forward by TfL, under Khan’s manifesto pledge to supply “part-buy, part-rent” shared ownership homes on publicly-owned land for first-time buyers. The mayor has insisted that 50% of all homes built on TfL land must meet his definition of “affordable”, with Kidbrooke fitting the bill perfectly.

Michelmersh secured a significant order of Freshfield Lane Selected Darks, Danehill Yellows and a bespoke ‘Kidbrooke’ Synthesis blend of bricks for the Kidbrooke scheme, as part of Sadiq Khan’s proposal to deliver 10,000 new homes to London. Deliveries started in October and the British manufacturer has been supplying the regeneration projects in the area over the past 24 months.

Frank Hanna, Joint Chief Executive Officer of Michelmersh, commented: “Its tremendous to see our sustainable and durable products continue to be specified in substantial and influential urban regeneration developments such as these. Along with specifying our Freshfield Lane clamp fired stock bricks, Berkeley have produced a high standard of contemporary elevations, perfectly suiting the local vernacular; this will no doubt be appreciated by future Kidbrooke residents for many generations to come.

We are very proud to be involved with this excellent development by the Berkeley Group and we will endeavour to continue offering the highest quality products, services and craftsmanship.”

The design by architects Lifshutz Davidson Sandilands received planning consent in 2009 with construction starting later that year. The village, predominantly characterised by brick, is being built to high levels of energy efficiency – codes 3 and 4 homes, for the different phases. There will be an energy centre in the middle and extensive use of renewables, with a new park including ecology and wetland zones. Through a vision of harmonious design, collaboration of all stakeholders and consideration for all users, residents and the local community, Kidbrooke Village is sure to become a popular and successful development.

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