• Resources & Brochures
Michelmersh Group
MichelmershMichelmershmbhplc.co.ukFloren.beFloren.befloren.beFabSpeedFabSpeedfabspeed.uk
Michelmersh Initiatives
BIM BricksBIM Bricksbimbricks.comSustainable BricksSustainable Brickssustainablebrick.com

Investor Relations

  • Regulatory News
  • Share Price
  • Media
  • Shareholder FAQs
  • Directors
  • Corporate Governance
  • Financial Statements
Michelmersh
MBHPLC LTD
Call our experts
0844 931 0022
Request Sample
  • About
    • Our People
    • Careers
    • Policies & Certificates
    • Corporate Responsibility
  • Products
    • Brands
  • Sustainability
    • EPDs
    • HyBrick
    • Think Longer
  • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Technical
    • Declarations of Performance
    • BIM
  • Distributor Hub
  • News
    • Podcasts
  • Contact Us
  • Products
    • Brands
  • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Distributor Hub
  • Technical
    • Declarations of Performance
    • BIM
Previous article
Back to News
Next article

An enduring legacy with Freshfield Lane’s First Quality Multi Bricks

Freshfield Lane’s First Quality Multi clay bricks clad the building and blend in superbly with the surrounding, red-bricked cottages while paying tribute to the wider, surrounding area as well.

December 21st, 2023
3 minutes read
Craftsmanship
An enduring legacy with Freshfield Lane’s First Quality Multi Bricks

The Becontree Estate is often introduced as the largest public housing scheme in the world, and rightfully so. Initiated in the 1920s under the “Homes Fit for Heroes” pledge, it consists of 26,000 homes constructed by London County Council over a 10 sq. KM area between 1921 and 1935. The 92nd housing type, 200 Becontree Avenue by Archio commissioned by “Be First”, channels the original optimism and grandeur of the post-war housing surge and leaves an unmistakable legacy of community and carefully curated growth.

Archio’s evolution of the site began with the decision to create two villas of 19 residences eschews the standard approach of a monolithic tower block. The many benefits of this include a substantial reduction of impact on the surrounding low-rise buildings as well as enabling open pockets of landscaping and green spaces that allow the site to breathe and integrate an element of nature. These bright, open spaces reduce the typical feelings of tightness often found in high-density areas and are enabled by Becontree Avenue’s grand, sloped roofs that lead away from a central courtyard. This careful execution of sympathetic design ensures that communal areas are as protected as they are open.

Internally, the flats are open and spacious, mirroring the decisions made externally with all flats being triple aspect, allowing bright light into rooms and ventilation. Dormer windows also provide calming spaces for relaxation and bedrooms enjoy roof lights with clear views of an unencumbered sky – again, thanks to the considered decisions to allow more open spaces. Impressively, each flat is 10% above national space standards and through the introduction of air-source heat pumps, the project has managed to stay away from the higher costs of traditional heating systems. Archio’s impressive application of such innovations has enabled it to see a 61% reduction in carbon when compared to building standards.

Becontree Estate - Archio
Photos by FRENCH + TYE

The villas reference the Neo-Georgian architecture of the wider estate and key elements of the project pay homage to details of nearby houses with semicircular entrance arches, round windows, and exaggerated dormers. Freshfield Lane’s First Quality Multi clay bricks clad the building and blend in superbly with the surrounding, red-bricked cottages while paying tribute to the wider, surrounding area as well. The lighter, more blended appearance of the bricks used for 200 Becontree helps to allow a more modern aesthetic to shine through and the lighter tones work well with the freshly planted foliage on site.

Photos by FRENCH + TYE

Archio’s approach to “gentle density” bucks the trend of tightly packed developments and showcases a project unafraid of displaying its own identity as a refined, beautifully thought-out construction project. While Becontree is careful to be respectful of the site heritage, it showcases a progressive way to offer affordable housing without compromising on design. 200 Becontree manages to define its own sense of identity and develops a warm sense of character for its occupying families and a safe space that will grow as they do.

Becontree Avenue won the 2022 AJ Architecture Awards ‘Housing Project of the Year’ and ‘Critics Choice’ categories. Becontree also won the Small Housing Development at the 2023 Brick Development Associations Brick Awards. More information can be found at www.becontreeforever.uk. More information about the Architectural team, Archio can be found at www.archio.co.uk.

Previous article
Share this article
Back to News
Next article

Related news

View all News All News
Library building exterior with brick facade and large glass windows, showcasing innovative architect.
April 29th, 2026
Where Craft Meets Innovation: The New West Wickham Library

West Wickham Library has reopened as one of Bromley's most ambitious civic projects in recent years, the result of a multi-million-pound refurbishment that has taken a tired municipal building and turned it into a genuinely contemporary community facility.

Read article
3 minutes read
2026
August 28th, 2025
Astonishing Transformation of Rutland Mills into Tileyard North with Michelmersh Brick.

Tileyard North completes the regeneration of Wakefield’s waterfront, transforming the derelict Rutland Mills into the UK’s largest creative industries hub outside London, with 135,000 sq ft of studios and workspaces.

Read article
3 minutes read
News
November 5th, 2024
HyBrick™ – realising the future of sustainable construction materials

Brickmaking is a valuable craft that we’re fighting to preserve at Michelmersh, save for one element: the use of natural gas for firing and drying.

Read article
9 minutes read
Sustainability
October 4th, 2024
Hathern Terra Cotta returns The Theatre Royal back to its former glory.

Work was recently finished on an extensive restoration project of The Theatre Royal in Brighton after the decision was made for the site to undergo a much-needed restoration.

Read article
3 minutes read
Craftsmanship
The BoTree Hotel, London
May 17th, 2024
The BoTree Hotel

The BoTree Hotel was designed by expert architects, EPR, who have successfully embodied modern sophistication into this unique development.

Read article
2 minutes read
2024
January 3rd, 2024
Congratulations to Andrew on 40 Years of Service

Andrew began his journey with Blockeys in 1984 at the age of 18.

Read article
1 minute read
2023
Black Country Living Museum
November 15th, 2023
Another Fantastic Brick Awards for Britain’s Brick Specialists!

Michelmersh Group was excited to see five wins across five categories at the 47th Brick Development Association (“BDA”) Brick Awards

Read article
4 minutes read
Award Winning
October 31st, 2023
Hathern Terra Cotta’s 100 Year Partnership with Birmingham City University’s STEAMhouse

STEAMhouse is a hybrid building that promotes collaboration between students, start-ups and larger businesses, which Aukett Swanke began the design and briefing process of in January 2018.

Read article
3 minutes read
Craftsmanship
September 20th, 2023
Congratulations to Alan Rawson

Congratulations to Alan Rawson, who is retiring after an incredible 47 years at Carlton.

Read article
1 minute read
2023

Façade Designer

Imagine it, Design it, Build it. Choose from your favourite Michelmersh brick products and produce your own bespoke blend!

Start designing

Order a sample

Do you want to feel the texture and premium quality of our products firsthand? Order your free sample today!

Request a sample

Get a quote

Want a Quote? Don't hesitate to contact our sales department today!

Contact our experts
Blockleys™
Carlton™
FabSpeed™
Floren.be™
Freshfield Lane™
Michelmersh™
Email our experts
Ask a question
Give us a call
0844 931 0022
View our Product Portfolio
Download
MBHPLC LTD Scroll to Top

Head office

Freshfield Lane, Danehill, Haywards Heath, West Sussex RH17 7HH

Get directions

Follow us

  • Linkedin
  • Instagram
  • Pinterest

Join our newsletter

Don’t miss out on important information and product announcements.

Navigation

  • About
  • Careers
  • Products
  • Sustainability
  • Case Studies
  • News
  • Technical
  • Contact Us
A Michelmersh Initiative
Sustainable Brick BimBricks

Façade Designer

Imagine it, Design it, Build it. Choose from your favourite Michelmersh brick products and produce your own bespoke blend!

Start designing

Order a sample

Do you want to feel the texture and premium quality of our products firsthand? Order your free sample today!

Request a sample

Copyright © Michelmersh Brick Holdings PLC 2026 (Registered number 03462378). All rights reserved.

  • Privacy Policy
  • Cookie Policy
  • UK Modern Slavery Act transparency
MBHPLC LTD
  • Products
    • Back to Menu
    • Products
    • Brands
  • Inspiration
    • Back to Menu
    • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Distributor Hub
  • Technical
    • Back to Menu
    • Technical
    • Declarations of Performance
    • BIM
  • About
    • Back to Menu
    • About
    • Our People
    • Careers
    • Policies & Certificates
    • Corporate Responsibility
  • Sustainability
    • Back to Menu
    • Sustainability
    • HyBrick
    • Think Longer
  • News
    • Back to Menu
    • News
    • Podcasts
  • Contact Us
  • Sample Request
Back to Menu
Michelmersh Group
MichelmershMichelmershmbhplc.co.ukFloren.beFloren.befloren.beFabSpeedFabSpeedfabspeed.uk
Michelmersh Initiatives
BIM BricksBIM Bricksbimbricks.comSustainable BricksSustainable Brickssustainablebrick.com
Back to Menu
Investor Relations
  • Regulatory News
  • Share Price
  • Media
  • Shareholder FAQs
  • Directors
  • Corporate Governance
  • Financial Statements