• Resources & Brochures
Michelmersh Group
MichelmershMichelmershmbhplc.co.ukFloren.beFloren.befloren.beFabSpeedFabSpeedfabspeed.uk
Michelmersh Initiatives
BIM BricksBIM Bricksbimbricks.comSustainable BricksSustainable Brickssustainablebrick.com

Investor Relations

  • Regulatory News
  • Share Price
  • Media
  • Shareholder FAQs
  • Directors
  • Corporate Governance
  • Financial Statements
Michelmersh
MBHPLC LTD
Call our experts
0844 931 0022
Request Sample
  • About
    • Our People
    • Careers
    • Policies & Certificates
    • Corporate Responsibility
  • Products
    • Brands
  • Sustainability
    • EPDs
    • HyBrick
    • Think Longer
  • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Technical
    • Declarations of Performance
    • BIM
  • Distributor Hub
  • News
    • Podcasts
  • Contact Us
  • Products
    • Brands
  • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Distributor Hub
  • Technical
    • Declarations of Performance
    • BIM
Back to Case Studies

International Rugby Experience

The International Rugby Experience Limerick, sits on the edge of a conservation area within Limerick’s Georgian Quarter, quickly becoming one of the top tourist attractions in Ireland since opening its doors in 2022.

Public

Project overview

The International Rugby Experience Limerick, sits on the edge of a conservation area within Limerick’s Georgian Quarter, quickly becoming one of the top tourist attractions in Ireland since opening its doors in 2022. The Experience’s verticality was crucial to the project’s success, where capacity was integral to it. The height of the building also provides impressive views over the city with its crowning public hall. Explicitly described as an “experience” and not a museum, guests will be told a story of rugby through five values: Discipline, Solidarity, Respect, Passion and Integrity.

The International Rugby Experience was designed by a team from NIALL MCLAUGHLIN ARCHITECTS LTD who extensively practice creating experiential public facilities. The facility’s sleek design and impressive brickwork detailing are not only visually stunning but also functional, providing visitors with an immersive experience in the world of rugby. Repeating vertical brick fins cleverly catch the light on their leading edges, and equally cast contrasting shadows in the spaces between, whilst a series of slender brick pillars, internally tapered into narrow edges to reduce their size, offer extremely clever and subtle brick details to produce impactful spatial experiences. Niall McLaughlin Architects made extensive use of legacy Charnwood bricks to give the facility a classic look, which complements the traditional feel of the sport. The blend of over 300,000 beautiful red bricks used in the construction of the International Rugby Experience was carefully selected for their quality and durability.

Location Limerick
Year 2023
Architect Niall McLaughlin Architects
Photography Nick Kane
Legacy product - Similar products available:
Rosso

Rosso 215 x 102 x 65 mm is a clay facing brick available from Floren

View product
Floren.be™
Michelmersh Hampshire Stock Downs Blend bricks
Hampshire Stock Downs Blend

Hampshire Stock Downs Blend 215 x 102.5 x 65 mm is a clay facing brick available from Michelmersh

View product
Michelmersh™

Similar Case Studies

View all Case Studies
Contemporary brick house with large windows and landscaped garden.
Heron House

A triple band of soldier stack runs the full circumference of the dwelling, breaking the vertical mass, defining the loggia edge and demarcating ground from first floor. A deeper than usual masonry cavity allows for recessed glazing, with darker frames reinforcing the solidity and depth of the facade.

View case study
West Sussex
Residential
Contemporary brick apartment building with large windows at The Heights.
The Heights

Freshfield Lane First Quality Multi connects the building directly to a vernacular that runs from Victorian terraces to industrial warehouses. Highly articulated brickwork, enriched with precast detailing, gives the elevations depth and rhythm, reading confidently from a distance while offering something more considered up close.

View case study
London
Residential
Contemporary brick house with large glass doors and a spacious lawn in Cobham.
Cobham House

The three-bay front elevation has a calm, ordered presence, with brickwork emphasising proportion and mass. Considered detailing throughout, including flush stone sill bands with hidden mini-gutters and spouts, provides contrasting horizontal articulation without applied decoration, allowing the brickwork to remain the dominant visual element.

View case study
Surrey
Residential
Modern healthcare building at The Worthing Integrated Care Centre in Worthing.
The Worthing Integrated Care Centre

Brick is central to the building's ability to mediate between competing contextual demands. The southern wing addresses the civic scale of the adjacent Law Courts and Assembly Rooms with a confident, formal elevation. The north wing, facing residential properties opposite, is more domestic in character, with punched windows set within a brick façade that strikes a considered relationship with the neighbouring streetscape.

View case study
West Sussex
Public
Contemporary city skyline featuring a distinctive cylindrical brick building.
Skinner Street

The 800,000 brick facade blends four brick types: 50% Michelmersh Synthesis 01, 40% Wrekin Berkshire, 6% Wrekin Dark Red and 4% Black Smooth. Thirteen different radii were incorporated across the facade, with some varying by as little as 2mm over a two-metre length, demonstrating that technical ambition and design conviction need not be in conflict.

View case study
Leeds
Residential
Contemporary brick apartment building at Leon House, The Heights with large windows and landscaped.
Leon House, The Heights

Freshfield Lane First Quality Multi was chosen as the defining material, its warm range of red tones connecting The Heights directly to the established fabric of Greenwich. Highly articulated brickwork, enriched with precast detailing, gives the elevations depth and rhythm, rewarding close attention while reading confidently from a distance.

View case study
London
Residential
Blockleys™
Carlton™
FabSpeed™
Floren.be™
Freshfield Lane™
Michelmersh™
Email our experts
Ask a question
Give us a call
0844 931 0022
View our Product Portfolio
Download
MBHPLC LTD Scroll to Top

Head office

Freshfield Lane, Danehill, Haywards Heath, West Sussex RH17 7HH

Get directions

Follow us

  • Linkedin
  • Instagram
  • Pinterest

Join our newsletter

Don’t miss out on important information and product announcements.

Navigation

  • About
  • Careers
  • Products
  • Sustainability
  • Case Studies
  • News
  • Technical
  • Contact Us
A Michelmersh Initiative
Sustainable Brick BimBricks

Façade Designer

Imagine it, Design it, Build it. Choose from your favourite Michelmersh brick products and produce your own bespoke blend!

Start designing

Order a sample

Do you want to feel the texture and premium quality of our products firsthand? Order your free sample today!

Request a sample

Copyright © Michelmersh Brick Holdings PLC 2026 (Registered number 03462378). All rights reserved.

  • Privacy Policy
  • Cookie Policy
  • UK Modern Slavery Act transparency
MBHPLC LTD
  • Products
    • Back to Menu
    • Products
    • Brands
  • Inspiration
    • Back to Menu
    • Inspiration
    • Case Studies
    • Façade Designer
    • Gallery
    • Resources & Brochures
    • Swatchbook
    • Michelmersh CPD & Clay Brick Talks
  • Distributor Hub
  • Technical
    • Back to Menu
    • Technical
    • Declarations of Performance
    • BIM
  • About
    • Back to Menu
    • About
    • Our People
    • Careers
    • Policies & Certificates
    • Corporate Responsibility
  • Sustainability
    • Back to Menu
    • Sustainability
    • HyBrick
    • Think Longer
  • News
    • Back to Menu
    • News
    • Podcasts
  • Contact Us
  • Sample Request
Back to Menu
Michelmersh Group
MichelmershMichelmershmbhplc.co.ukFloren.beFloren.befloren.beFabSpeedFabSpeedfabspeed.uk
Michelmersh Initiatives
BIM BricksBIM Bricksbimbricks.comSustainable BricksSustainable Brickssustainablebrick.com
Back to Menu
Investor Relations
  • Regulatory News
  • Share Price
  • Media
  • Shareholder FAQs
  • Directors
  • Corporate Governance
  • Financial Statements